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Awareness
21.09.2026
What my daughter's T-shirt design reminded me about happiness.
Awareness
21.09.2026
What my daughter's T-shirt design reminded me about happiness.
Awareness
21.08.2026
In writing, a semicolon is used when an author could have ended a sentence, but chose to continue it. Over time, that simple piece of punctuation has taken on a much deeper meaning within the mental health community, becoming a symbol of continuation, hope and the decision to keep going when life has felt incredibly difficult.
Awareness
21.08.2026
In writing, a semicolon is used when an author could have ended a sentence, but chose to continue it. Over time, that simple piece of punctuation has taken on a much deeper meaning within the mental health community, becoming a symbol of continuation, hope and the decision to keep going when life has felt incredibly difficult.
Community
10.08.2026
One of the biggest lessons we've learnt since starting MAAD is that real change happens through people. Not through one person, not through one organisation and certainly not through one social media post. It happens when communities come together.
Community
10.08.2026
One of the biggest lessons we've learnt since starting MAAD is that real change happens through people. Not through one person, not through one organisation and certainly not through one social media post. It happens when communities come together.
Clothing
23.07.2026
People often ask what "Wear Your Why" means. It's a phrase that appears throughout MAAD. On our website. Across our social media. The simple answer is that everyone has a reason. The longer answer is why those three words have become the heart of everything we do.
Clothing
23.07.2026
People often ask what "Wear Your Why" means. It's a phrase that appears throughout MAAD. On our website. Across our social media. The simple answer is that everyone has a reason. The longer answer is why those three words have become the heart of everything we do.
Founder
10.07.2026
People often ask where the idea for MAAD came from. The truth is, it wasn't one moment or one conversation, it was years of lived experience. Like many people, I've been through periods where life felt incredibly dark.
Founder
10.07.2026
People often ask where the idea for MAAD came from. The truth is, it wasn't one moment or one conversation, it was years of lived experience. Like many people, I've been through periods where life felt incredibly dark.